Simple Micellar Cleansing Water, minimal makeup remover for all skin types


Cleansing the skin is one of the essential steps of skincare routines. There are many different types of makeup remover on the market, such as makeup remover wax, makeup remover oil, makeup remover gel, makeup remover water. Among those products, Simple makeup remover emerges as a gentle, benign brand trusted by many women.

About Simple Brand

Simple is a cosmetic brand from the UK, established in 1960. The brand has always followed the philosophy of the name “Simple.” It is a simple ingredient, minimalist design that helps to cleanse perfectly and is safe for the skin.

Simple products are suitable for many skin types and sensitive skin. The company’s famous product lines can be mentioned as face wash, makeup remover, lotion, makeup remover tissue. Currently, Unilever Group has acquired this brand. Therefore, through its comprehensive coverage, Unilever has brought Simple to many countries, including Vietnam. However, in our country, the number of Simple product products is limited.

Ingredients and Benefits

Both versions use Micellar Water technology to remove dirt, makeup, and excess oil while enhancing moisture by up to 90%. In addition, the formula contains purified water that has been purified up to 3 times. In addition, the ingredients are alcohol-free, fragrance-free, colorant-free, and fragrance-free, so it is safe for skin, even sensitive skin.

Next, both products contain great moisturizing active ingredients: Hexylene Glycol, Glycerin, Butylene Glycol. As a result, the skin becomes smooth, soft, full of vitality, and does not dry out after removing makeup.

In addition, the Blue Simple Kind is intended for sensitive skin also has notable additional ingredients such as Niacinamide, Chamomile Extract, and Sodium Ascorbyl Phosphate (Vitamin C). These are all active ingredients that enhance skin pigmentation, help skin white, smooth and anti-aging. Besides, Niacinamide also has a good oil control effect.

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Meanwhile, the Blue Simple Water Boost intended for dry skin has a more optimal ingredient list than the green one to enhance skin hydration. Specifically, Citric Acid and Cetrimonium Chloride help clean the skin, preventing harmful bacteria. In addition, Citric Acid also has the effect of exfoliating, bringing freshness to the skin, anti-aging, and this effect is further enhanced by the Lactic Acid ingredient in the formula. At the same time, the Saccharide Isomerate ingredient is added to act as a magnet to retain water for the skin, helping to keep the skin plump and smooth.

Simple makeup remover offer the following benefits:

  • Cleanses the skin, removing dirt, makeup, and sebum.
  • Does not cause dryness or a stinging feeling.
  • Increases moisture, makes skin soft and supple.

First impression about Simple Kind

About packaging design, the green and blue lines are pretty similar. They all come in the form of a cylindrical plastic bottle. The packaging is highly minimalist, corresponding to the company’s motto. It’s clear white, with the product name printed on the front and ingredients on the back. Small capacity 125ml, 200ml bottles with snap caps, and 400ml bottles with screw caps. Both are different in the blue and green colors printed on the product name and the lid.

Both versions are fragrance-free. Therefore, those who are sensitive to fragrance can rest assured to use it.

Simple makeup remover reviews

The cleaning ability is medium. This is also easy to understand when looking at the benign ingredient list of the product. However, to increase the cleaning ability, you can use this makeup remover to wipe multiple times over and over again. Moreover, after removing makeup, you can use a facial cleanser to clean the skin deeply. Therefore, although just a gentle, non-irritating makeup remover, the Simple Kind makeup Remover still has cleaning ability acceptably.

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Another point that could make you love this Micellar Cleansing Water is that your skin does not feel dry despite cleaning it many times. This shows that the natural moisture layer is not lost, and the product has a reasonably moisturizing effect.

In addition, when removing makeup but in a hurry to do the next cleaning step, the skin still feels airy, not greasy. Besides, the product also has a mild oil-control effect. Since using Simple makeup remover, the skin can be less oily.

The only downside is that it runs out quickly because you use them many times.


  • Healthy ingredients, safe for skin.
  • Cleansing the skin without causing dryness or irritation.
  • Do not strip the skin of its natural moisture.
  • Has the ability to moisturize the skin.
  • Has a mild oil-control effect.
  • Low price, many places to sell.


  • Average cleaning capacity.
  • It would help if you wiped it many times to clean the skin thoroughly.
  • Do not remove waterproof makeup.


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