Privacy Policy

Effective Date: April 02, 2026

1. Introduction

Welcome to BeauUp (https://beauup.com). This Privacy Policy outlines our practices regarding the collection, use, disclosure, and protection of your information when you visit our website. BeauUp is a digital magazine dedicated to K-Beauty, skincare routines, and cosmetics reviews.

By accessing or using our website, you agree to the terms outlined in this Privacy Policy.

2. What Personal Data We Collect and Why We Collect It

We collect both information you voluntarily provide and information automatically collected when you navigate our site.

2.1. Information You Provide to Us

Comments: When visitors leave comments on the site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string to help with spam detection. An anonymized string created from your email address (a hash) may be provided to the Gravatar service. After your comment is approved, your profile picture is visible to the public.
Media: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS). Visitors to the website can download and extract any location data from these images.
Contact Information: When you reach out to us for support or inquiries, we may collect your name and email address.

2.2. Information We Collect Automatically

To improve user experience and analyze site traffic, we automatically collect certain Log Data and Device Information. This includes your IP address, browser type, referring pages, operating system, and data regarding your browsing behavior on our site. We utilize third-party analytics tools, such as Google Analytics, to process this anonymized data.

3. Cookies and Tracking Technologies

We use cookies to store information about visitors’ preferences, record user-specific information on which pages are accessed, and customize web page content based on browser type.

Comment Cookies: If you leave a comment, you may opt-in to saving your name, email, and website in cookies. These last for one year for your convenience.
Account Cookies: If you log in, we set temporary cookies to determine if your browser accepts cookies, and several cookies to save your login information and screen display choices.

3.1. Google AdSense and DoubleClick DART Cookie

We use Google AdSense to monetize our content. Google, as a third-party vendor, uses cookies to serve ads on BeauUp.

Google’s use of the DoubleClick DART Cookie enables it and its partners to serve ads to our users based on their visit to our site and other sites on the Internet.
How to Opt-Out: Users may opt out of the use of the DART cookie for personalized advertising by visiting the Google Ad and Content Network Privacy Policy at: https://policies.google.com/technologies/ads. You can also opt out of some third-party vendors’ uses of cookies for personalized advertising by visiting https://www.aboutads.info/choices/.

3.2. Embedded Content from Other Websites

Articles on this site may include embedded content (e.g., videos, images). Embedded content from other websites behaves exactly as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.

4. Affiliate Disclosure (FTC Compliance)

BeauUp participates in various affiliate marketing programs. This means we may earn a commission when you click on or make purchases via affiliate links embedded in our cosmetics reviews. Please note that this does not impact our reviews, comparisons, or editorial objectivity. The tracking of affiliate sales is conducted via third-party cookies placed by affiliate networks.

5. Who We Share Your Data With

We prioritize your privacy and do not sell your personal identification information to third parties for direct monetary gain. However, to operate our website and provide free content, we do share specific data in the following ways:

Advertising Partners: We share anonymized data, IP addresses, and browsing behavior with ad networks like Google AdSense to serve relevant advertisements.
Analytics Providers: We share aggregated, non-identifiable data with services like Google Analytics to understand our audience and improve our website.
Automated Services: Visitor comments may be checked through an automated spam detection service.

6. US Privacy Laws Compliance

6.1. California Privacy Rights (CCPA / CPRA)

If you are a resident of California, the California Consumer Privacy Act (CCPA) grants you specific rights regarding your personal information:

The Right to Know: You may request details about the categories and specific pieces of personal data we have collected about you over the past 12 months.
The Right to Delete: You may request the deletion of your personal data, subject to certain exceptions.
The Right to Opt-Out (“Do Not Sell My Personal Information”): While we do not sell data for cash, sharing data with ad networks may be classified as a “sale” under California law. You can opt out of this data sharing by adjusting your preferences in our Cookie Consent Banner or by contacting us.

6.2. Children’s Online Privacy Protection Act (COPPA)

Our website is intended for a general audience. We do not knowingly collect personally identifiable information from children under the age of 13. If a parent or guardian believes that BeauUp has collected personal data from a child under 13, please contact us immediately so we can remove that information from our records.

7. How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This allows us to recognize and approve follow-up comments automatically.
For users that register on our website (if any), we store the personal information provided in their user profile. Users can see, edit, or delete their personal information at any time (except changing their username). Website administrators can also see and edit that information.

8. What Rights You Have Over Your Data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

9. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact our legal and administrative team at: Email: contact@beauup.com