5 Makeup Trends to Know for the End of 2025

As we move into the final months of 2025, the beauty landscape is shifting away from heavy, matte finishes and embracing a look that is all about health, hydration, and sophisticated color. This season celebrates skin that looks like skin, textures that feel nourishing, and colors that are intelligently chosen.

The Top 5 Makeup Trends Dominating Late 2025

Based on the biggest movements in the beauty world, here are the top 5 makeup trends you’ll be seeing everywhere as the year winds down.

1. The “Moist-Glow” Base: Health is the New Shine

We’re officially moving beyond the reflective “glass skin” era into the “Moist-Glow” trend. This look isn’t about a wet, mirror-like finish, but rather a plump, healthy, and deeply hydrated radiance that looks like it comes from within. The priority is a lightweight base that melts into the skin.

Product Suggestions for “The Moist-Glow Base

• Serum Foundations: Skin-Nourishing Coverage: These foundations are liquid, often feel weightless, and are packed with beneficial skincare ingredients to hydrate, brighten, or firm the skin while evening out your complexion.
  • MAC Studio Radiance Serum-Powered Foundation: A newer offering from MAC, specifically formulated to give a luminous, hydrated finish with impressive skincare benefits.
  • Dior Forever Skin Glow Foundation: While not strictly a “serum foundation,” it’s renowned for its radiant finish, hydrating properties, and comfortable wear, perfect for a healthy glow.

• Hydrating Cushions: On-the-Go Radiance: Cushion foundations offer a convenient, often lighter-coverage option with a built-in applicator. Many are formulated with hydrating essences to keep skin looking fresh and dewy.
  • Laneige Neo Cushion Glow: A popular choice for its excellent hydrating properties and ability to create a smooth, luminous finish without feeling heavy.
  • Sulwhasoo Perfecting Cushion: A luxurious option that combines traditional Korean herbal ingredients with modern technology to deliver a flawless, hydrated, and radiant base.

• Luminous Primers: Glow from Within: These primers are designed to create a radiant base before your foundation, or can even be worn alone on good skin days. They impart a soft, lit-from-within glow without glitter.
  • Charlotte Tilbury Hollywood Flawless Filter: A multi-tasking hero that can be used as a primer, mixed with foundation, or as a highlighter. It creates a truly stunning, natural-looking glow.
  • Glow Recipe Watermelon Glow Niacinamide Dew Drops: While primarily a serum, it doubles as an excellent primer to impart a beautiful, subtle glow and help makeup adhere beautifully.
  • Rare Beauty Positive Light Silky Touch Highlighter (liquid version): A few drops can be blended into your moisturizer or primer for a seamless, all-over luminosity.

By incorporating products from these categories, you can easily achieve the “Moist-Glow” aesthetic, enhancing your skin’s natural beauty for a fresh, healthy, and radiant look.

2. The High-Shine Lip Revival: Glosses & Oils Reign Supreme

The age of ultra-matte liquids is officially taking a backseat. Late 2025 is all about plump, juicy, and luscious lips. The textures of the moment are high-shine and non-sticky, providing a full, hydrated appearance that catches the light.

Get the Look: Stock up on lip oils, jelly tints, and high-shine glosses. Look for products infused with nourishing ingredients like peptides or Hyaluronic Acid, which provide color while also treating the lips.

Product Suggestions

Here’s what to stock your beauty bag with:

• Lip Oils: The Ultimate Nourishing Shine: Lip oils offer the best of both worlds: intense hydration and a beautiful, non-sticky shine. They often contain beneficial oils that condition the lips while providing a sheer wash of color.
  • Dior Addict Lip Glow Oil: A luxurious favorite known for its comfortable wear, beautiful tint, and plumping, hydrating effects.
  • Gisou Honey Infused Lip Oil: Infused with Mirsalehi Honey, it provides intense hydration and a high-shine finish, making lips look fuller and softer.
  • rhode Peptide Lip Treatment: While technically a treatment, its thick, glossy finish and peptide-packed formula make it a perfect fit for this trend, offering both care and shine.

• High-Shine Lip Glosses: Classic Luster, Modern Comfort: Today’s glosses are miles away from the sticky formulas of the past. They offer brilliant shine, often with plumping ingredients, and a comfortable, hydrating feel.
  • Fenty Beauty Gloss Bomb Universal Lip Luminizer: Famous for its incredibly high shine, non-sticky feel, and range of flattering shades.
  • Summer Fridays Lip Butter Balm: Although called a balm, its rich, glossy texture and hydrating properties make it act like a high-shine gloss, perfect for plump, juicy lips.
  • Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper: For those who love a plumping effect, this gloss delivers a high-shine finish with a noticeable (but comfortable) plumping sensation.

• Jelly & Watery Lip Tints: Sheer Color with a Wet Look: These tints combine the long-lasting effect of a stain with a fresh, wet-look finish. They often start sheer and build in intensity, leaving a lovely translucent shine.
  • Clarins Lip Comfort Oil: It gives a plump, wet look with lasting color.
  • Dior Addict Lip Tint: This is a true “no-transfer” lip tint that delivers a sheer wash of color with a semi-matte, long-wearing finish initially, but it can be layered with a clear gloss or oil for that desired “wet-look.” It’s known for its light texture and vibrant, long-lasting stain.
  • YSL Volupté Liquid Colour Balm: These are liquid lip balms that provide intense hydration, a beautiful sheer wash of color, and a high-shine, glossy finish. 
  • Kylie Cosmetics Tinted Butter Balm: Offering a blend of color and care, these balms provide a sheer tint with a lovely glossy finish that makes lips look plump and hydrated. The texture is buttery and comfortable, melting into the lips for a natural, shiny look.
  • Glossier Generation G Lipstick (Layered with Glossier Lip Gloss): Generation G itself is a sheer matte stain, but when paired with their iconic Glossier Lip Gloss (known for its super high-shine, cushiony, and non-sticky formula), you achieve that perfect “sheer color with a wet look.” This combo gives you control over the color intensity and the level of gloss.

Embrace these high-shine heroes to give your lips the hydration and plump, glossy look that defines late 2025’s most exciting lip trend!

3. Dominant Hues: Berry Stains and Mocha Mousse

While pastels had their moment, the dominant color palettes for late 2025 are sophisticated, warm, and perfectly suited for the season.

• Berry Tones: Think of a soft, “just-eaten-berries” stain. This color blends pink, nude, and a hint of deep red, offering a look that is both romantic and effortlessly fresh.
• Mocha Mousse: This is predicted to be the “it” shade of the season. This warm, cocoa-brown or reddish-brown hue provides an elegant, ’90s-inspired look that feels both modern and timeless.

Product Suggestions

• For “Berry Stains”: This trend is all about a soft, blurred, natural flush. The best products are tints, stains, or sheer balms.
  • Dior Addict Lip Tint: Suggested Shades: 491 Natural Rosewood or 561 Natural Poppy. A high-end, classic water-based stain that gives a “your lips but better” berry-flushed look that doesn’t transfer.
  • Rare Beauty Soft Pinch Tinted Lip Oil: Suggested Shades: Affection (a muted berry) or Wonder (a soft rose). It starts as a gel-oil and settles into a soft, hydrated stain. It gives that fresh, effortless look perfectly.
  • Benefit Benetint: Suggested Shade: Benetint (the original rose-red) or Floratint (a desert rose-tint). The original “stain” for both lips and cheeks. It’s the ultimate “effortlessly fresh” product for a sheer, romantic flush.

• For “Mocha Mousse”: This trend is about warm, ’90s-inspired browns with a more saturated, often velvety or creamy-matte finish.
  • MAC Matte Lipstick: Suggested Shades: Whirl (a classic dirty rose-brown) or Taupe (a muted reddish-brown). These are the original ’90s shades that defined the trend. They provide an elegant, timeless matte look.
  • Rare Beauty Lip Soufflé Matte Cream: Suggested Shade: Thrilling (a true ’90s cocoa-brown). Why it fits: The “Soufflé” name perfectly matches your “Mousse” description. It’s a whipped, lightweight matte that feels modern.
  • NARS Powermatte Lipstick: Suggested Shade: Somebody to Love (a beautiful rose-brown) or No Angel (a soft brown-pink). Why it fits: This is a modern, long-lasting matte formula that feels lightweight and delivers that sophisticated, elegant ’90s color.

Pro-Tip for your content: You can also suggest how to wear them.

• For Berry: “Apply just to the center of your lips and blur it out with your finger for that perfect ‘just-eaten’ stain.”
• For Mocha: “Pair it with a matching brown lip liner for the full, defined ’90s-inspired pout.”

4. The “Melted-In” Look: Seamless Cream Blush

To complement the “Moist-Glow” base, powder blushes are being swapped out for cream, liquid, and cushion formulas. The goal is a natural, “flushed-from-within” effect that doesn’t sit on top of the skin but rather melts right in, becoming one with your base.

• Get the Look: Cream blushes in pots, sticks, and compacts are leading the charge. These formulas are celebrated for their blendability and are often multi-use, perfect for creating a harmonious, monochromatic look on cheeks, eyes, and even lips.

5. The Smart Trend: Makeup Chosen by “Personal Color”

Perhaps the biggest shift isn’t a specific product, but a new philosophy of applying makeup. Consumers are moving away from blindly following a single “hot trend” color. Instead, there is a massive surge in “Personal Color” analysis.

• The Concept: People are actively determining their personal palette (e.g., Warm-tone vs. Cool-tone, Autumn vs. Summer) and then selecting makeup—from foundation to lipstick and blush—that truly harmonizes with their unique undertones. This marks a powerful shift towards more individualized and flattering beauty.

Final Thoughts

The makeup trends of late 2025 are all about enhancing, not hiding. It’s a move towards healthy-looking skin, juicy textures, and sophisticated colors that are intelligently chosen. Whether you’re opting for a “Moist-Glow” base or finding your perfect “Mocha Mousse” lipstick, the key is a look that feels both effortless and uniquely you.