Kylie Lip Kit is the most famous and signature product line of the Kylie Cosmetics brand, founded by Kylie Jenner. This is the product that made the brand famous since its launch in 2015.
Overview of Kylie Cosmetics Lip Kit
The Kylie Lip Kit created a global phenomenon, selling out almost instantly at launch thanks to Kylie Jenner’s massive influence. It shaped a major beauty trend centered on the ‘overlined lips’ effect, made possible by its iconic pairing of a lip liner and a super-matte liquid lipstick. The brand’s signature nude and brown tones, in particular, became a defining symbol of its success.
A basic Kylie Lip Kit includes two products designed to be used together:
- Matte Liquid Lipstick: A liquid lipstick that dries to form a matte, high-coverage, long-lasting lipstick.
- Pencil Lip Liner: A pencil with a color completely similar to the lipstick color, used to define the lip line, prevent lipstick from smudging and create a fuller lip effect.

Recent Developments and Changes
New Formula: Around 2021, Kylie Cosmetics revamped the entire formula, including the Lip Kit, to be “clean, vegan and cruelty-free”. The new formula is said to be lighter and more comfortable on the lips.
Variety of lipstick textures: In addition to the traditional matte lipstick line, the brand has expanded to other lipstick textures such as Velvet Lip Kits (a velvety, not completely matte lipstick) and lip glosses.
Iconic Lip Colors
Some of the lipstick colors that have become classics of this product line include:
Candy K (nude pink): Amazon


Dolce K (nude brown): Amazon


Koko K (baby pink): Amazon


Mary Jo K (classic red)
Mary Jo K is a most famously shade by Kylie Cosmetics. It’s own a shade of true blue-red lipstick with a long-lasting, transfer-proof, and matte finish, and is typically sold as a lip kit that includes a liquid lipstick and matching lip liner.
Kylie Cosmetics Matte Liquid Lipstick – Mary Jo K by Kylie Cosmetics on Amazon

In short, Kylie Lip Kit is not only a makeup product but also an icon of mid-2010s pop culture, shaping lip makeup trends for a long time.