Beyond the well-known Korean, European, and American cosmetics brands, many beauty lovers are enchanted by Japanese skincare products. Renowned for their gentle, natural ingredients, these products from the land of cherry blossoms offer deep hydration and nourishment, promoting healthy, radiant skin. If you’re eager to dive into Japanese skincare but unsure where to start, selecting the top Japanese skin care products below will help you find the perfect fit.
Top Japanese skin care products review
1. Hada Labo Gokujun Hyaluronic Lotion Moist
With the slogan “one drop locks up an ocean,” each Hada Labo Gokujyun Hyaluronic Lotion bottle is sold in 4 seconds in Japan. Hada Labo Gokujun contains 3 different types of Hyaluronic, which deep moisturize and lock in moisture continuously for hours, smooth skin, and minimize signs of premature aging.

This product has a high moisture level, but it absorbs very quickly when applied to the skin. The high moisturizing effect helps the skin to always be smooth and soft in all weather conditions. Because it does not cause an uncomfortable, slippery sensation on the skin.
2. Senka Perfect Whip Cleansing Foam

Senka Perfect Whip cleanser is one of the best products from Shiseido Cosmetics, Japan. This soft and smooth cleaner is one of the oldest cosmetic brands in the world. If you are a fan of cleansers with lots of foam and soft cotton, you should definitely try Senka Perfect Whip. Many Japanese cosmetics fans favor Senka because of its extremely low price and wide distribution.
3. Bioré UV Aqua Rich Watery Essence

Bioré Aqua Rich Watery Essence is so popular with every girl worldwide. This sunscreen product is for oily skin—more than 90% of beauty bloggers share about this sunscreen from Japan on their Instagram. Besides impressive sunscreen, SPF 50 comes with broad sun protection that helps to protect the skin from both UVB and UVA rays; this product is also a “best friend” of oily skin thanks to its liquid cream, fast, smooth, dry, transparent, leaving no traces on the skin accompanied by a fresh fragrance.

4. Cure Natural Aqua Gel

This is one of the best Japanese skincare products that is considered a “national” exfoliator because of its softness. The gel texture guaranteed by the company to be alcohol-free can be used safely for sensitive skin girls, according to the manufacturer, which contains 91% pure water and real extracts. Natural ingredients of Aloe, Ginkgo, and Rosemary can gently and effectively remove dead skin cells, help stimulate skin change, and prevent problems such as excess sebum and dull skin.
5. SK-II Facial Treatment Essence
This Japanese essence skincare bottle of SK-II was once called the god water and was sought by many beauty bloggers. The product contains more than 90% Pitera – active ingredients fermented from sake wine by the exclusive research firm.

Pitera is considered a new-generation moisturizer capable of penetrating and nourishing the skin from deep within, bringing many benefits such as regenerating the skin, reducing wrinkles, preventing aging, brightening, and even skin color. The company recommends a 75ml bottle of FTE should be used in 2 months (60 days), and although the price is relatively “high,” thanks to the significant effect of this product, the best Japanese skincare products to buy in Japan still do not make girls change their decisions.
6. Sekkisei Lotion
Inspired by traditional Chinese herbal medicine, Sekkisei Lotion combines ingredients extracted from more than 30 quintessential, safe, and non-irritating herbs to the skin launched in 1985.

Sekkisei Lotion was reviewed as one of the top Japanese skin care products. It provides moisture, softens and brightens skin, and prevents pigmentation. After using Sekkisei for one to three months, your skin will feel more moisturized and cool, maximizing the absorption of nutrients from the cream.
7. Evita Beauty Whip Soap
The rose foam cleanser is one of the latest products of the Evita brand. Evita Beauty Whip Soap is an anti-aging skincare line owned by the leading company in the Kanebo cosmetics industry.

The bottle cap is designed with a press that has a rose petal design; all you need to do is gently press on the cleanser cap, and cream in rose shapes will slowly appear, magic and beautiful. The smooth cream of Evita Beauty Whip Soap captivates all the girls. Not only does it help clean your face, but the gentle rose scent also helps you feel more comfortable in your face wash process.

8. Melano CC Intensive Anti-Spot Essence


This serum’s main ingredients are vitamins C and E, which can brighten and fade dark spots and pigmentation and act as antioxidants and anti-aging agents for the skin. In addition to the product ingredients, licorice extract and thyme have calming and antibacterial properties. The intelligent tube design also helps to limit oxidation, like standard vitamin C. This serum is also very cheap and widely available in Japan and worldwide.
9. DHC Deep Cleansing Oil

Makeup removers are one of the necessary beauty secrets for Japanese girls. The best Japanese skincare brand cannot miss the makeup remover. With ingredients such as olive oil, vitamin E, and rosemary oil, it can remove makeup, knocking out stubborn waterproof cosmetics. Not only that, but this line of makeup remover also moisturizes very well. After cleansing and washing the face, the facial skin is moist and does not stretch dry.
10. Suisai Beauty Clear Powder


The first time you see this product, you must admire the Japanese for their creative and innovative products. This Kanebo face wash has a hexagonal design, with the main ingredient containing 18 types of silk amino acids and a powdery texture. To use it, you have to rub the powder with a bit of water, which will then turn into foam soap. After washing, we will feel incredibly soft skin. This one can be used 2 times, so it is economical. Products are environmentally friendly and very convenient to carry when traveling.

The final words
We hope this best Japanese skincare product review can help you find suitable products for your skincare routine. If you worry about where to buy Japanese skincare products, you can try some popular online stores such as Amazon or Smart Online Market. Do not forget to let us know your thoughts about these Japanese skincare brands.